COOSH - Stays On and Feels Good!
agence7seven, communication, internet
Amazing 360° advertising campaign for an amazing brand...coming soon!
The campaign includes :
- Social media activation tools (facebook, myspace, youtube channel, twitter...).
- Full branding plus e-commerce iPhone site (just type coosh.com from your iPhone ).
- Co-branded full documentary called The Way of the B-Boy, launched in a live NY Premiere event on October 14th.
- Blogging campaign reaching approx 100 influential bloggers in US and Canada.
- Viral video seeding on all major video portals including Youtube, Dailymotion, Google, Metacafe...
- Live
event coosh Crash test in Seattle featuring well-known bboy crews from
around the world (korea, netherlands, finland, france, US...) and
upcoming Rap stars the Cool Kids.
- Online affiliation program + awareness campaign (video banner ads).
- Offline partnerships to cover traditional media (complex magazine).
- Cable television 30 second ad exposure for live event targeted on MTV, VH1, BET and Cartoon Networks.
- Local radio activation for event through 30 second spot.
The creative and strategic agency that organized this north american campaign is agence7seven with FullSIX NY. Congratulations to the team!
More information on coosh.com or on Facebook
Romain, mercredi 10 septembre 2008 à 00h49 |
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